The new week is barely a day old and Twitter owner Elon Musk is attempting to whisk up his acolytes into another rebellion, this one against Apple. He claims the company is tightening the screws on his platform, presumably urging him to increase content moderation or else risk its removal from the iOS ecosystem. Google has also been in his sights for pretty much the same reason. Furthering his leverage is the fact that both have been embroiled in various controversies regarding their takes of app publishers' revenues — and with billions in debt to pay back to creditors, the self-ascribed free speech warrior will need every penny he can get from selling verification badges to users and placing eyeballs on the ad slots he's currently struggling to sell. But what if the App Store and Play Store were to shunt Twitter from their walled gardens? One way he could respond besides lawsuits is to go direct-to-consumer for mobile hardware. After all, original hardware presents many opportunities for padded margins. Well, last week, Musk indicated a willingness to do just that.
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