Report: Google working on an AirTag competitor, codenamed “grogu”

Report: Google working on an AirTag competitor, codenamed “grogu”

Apple AirTag with iPhone rear

Credit: Eric Zeman / Android Authority
  • A leak suggests a Google tracker, similar to an AirTag, could be in the works.
  • It would likely have a speaker and almost certainly use the dormant ultra-wideband tech in Pixel phones.
  • Not much is known about the product, but it would likely launch this year.

Personal trackers became popular with Tile, but Apple’s AirTag is what really sent the market on fire. Although Apple has faced a lot of controversy with the product, AirTags are becoming the de facto tracker for the masses.

Well, Google isn’t about to sit around and let that happen. According to reliable leaker Kuba Wojciechowski, a Google tracker could be in the works that would be a direct competitor to AirTags. Allegedly, the codename for this product is “grogu,” aka the real name of “Baby Yoda” from the TV series The Mandalorian. This is a cute name because Grogu is essentially a small accessory for The Mandalorian.

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