Apple Fitness+ joined the workout streaming movement in December 2020. It’s a good start, but it is barely afloat next to shiny competitors brimming with personality in an ever-shifting online fitness market.
It took two years for Apple to realize that having to buy an Apple Watch to use Apple Fitness+ was not a clever marketing ploy incentivizing people to buy the watch, but an ostracization that led consumers to find other means to reach their fitness goals.As of October of 2022, Apple Fitness+ is now available to all iPhone users, whether or not they own an Apple Watch.
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